Functional Bondi Blue iMacs have been climbing resale listings all year. Original Macintosh 128Ks too. The buyers skew young. Vinyl outsold CDs for a third straight year, "retro tech" content crossed 8 billion views, and searches for "analog hobbies" jumped 136% in six months. None of this is nostalgia, exactly. You can't be nostalgic for 1998 if you were born in 2003.
Jony Ive designed the Bondi Blue by asking what objects convey warmth. His team landed on candy dispensers. The machine was a deliberate rejection of beige corporate computing. Now people are reaching for it as a rejection of something else entirely. A computer that does less, weighs more, and belongs completely to you.
