Richland Parish, Louisiana has a median household income of $30,000. Seven of the eight cotton gins that used to run here closed since 1990. The population's been stuck at roughly 20,000 people for thirty-five years.
I spent enough time in dying industrial towns to recognize the math. When the work leaves and doesn't come back, when your kids graduate high school and move away because there's nothing here, when the median income stays frozen while everything else gets more expensive—you stop asking if the next promise is real. You start asking if you can afford not to believe it.
So when Meta announced they were building what they're calling the largest data center in the Western Hemisphere—4 million square feet on 2,250 acres of former state farmland—promising 500 operational jobs at salaries 150% above state average, nobody here was asking hard questions about the fine print. Governor Landry showed up for the groundbreaking and said something everyone already knew: "Five jobs was a big deal in this area."
Past tense. Five jobs was a big deal. Before the gins closed. Before the population stopped growing. Before thirty-five years of watching everything slowly die.
Susan Bourgeois, the state's Secretary of Economic Development, called 500 jobs "transformational" for the region. That's the word they use when you've been waiting so long for something to change that you'll accept almost anything that might.
Meta gets billions in tax exemptions. Louisiana residents pay for half the power plants ($1.5 billion) and all the transmission infrastructure ($550 million). Then Meta calls it economic development.
Transformational costs this much: The facility will consume energy equivalent to twice New Orleans on peak days. That requires three new gas-fired power plants costing over $3 billion. Meta pays the first half of the 30-year loan. Local customers—people making $30,000 a year—cover the rest, plus another $550 million for transmission lines.
Water consumption hits 5 million gallons per day. Construction traffic caused a 600% increase in car crashes in a nearby town. The elementary school closed its playground because of the trucks. Louisiana passed a special sales tax exemption program potentially worth billions more. Non-negotiable, Meta said. The state gave them what they wanted because the parish needed what they promised.
I've seen this movie before. Different industry, different decade, same script. The company shows up promising jobs. The state hands over tax breaks and infrastructure subsidies. Local residents cover the costs while waiting for the promised transformation. Sometimes it works out. Usually it doesn't. But when you're desperate enough, you stop caring about the odds.
Right now it's working. Sales tax collections jumped 20% in neighboring Ouachita Parish—an extra $3.77 million. Real estate's up nearly 10% year-over-year. At peak construction, there'll be 5,000 workers on site. Meta's already contracted $875 million with Louisiana businesses. The grocery stores are busy. The gas stations are busy. The diners are busy.
But the facility doesn't open until 2030. Four more years of construction boom, then we find out what transformational actually means. One economic analysis noted that "this bubble will most likely burst once the data center has been built." Worth noting.
About those 500 operational jobs: No guarantee they'll go to locals. Meta hasn't said how they estimated that number. The economic impact analysis projects 95% of jobs will be filled by local or regional residents, but that's a projection, not a contract. The subsidy agreements don't stipulate local hiring. Most data centers employ 100-200 people regardless of size. University of Michigan researchers found data centers "do not bring high-paying tech jobs" to local communities.
So the parish is betting public infrastructure investment, higher residential energy costs, doubled water consumption, and four years of construction chaos on 500 jobs that might turn out to be 200, might not be local, and won't be verified until 2030.
A $30,000 median income and thirty-five years of flat population don't leave you many cards to play. The cotton gins aren't reopening. Manufacturing isn't coming back. Young people keep leaving because there's nothing here. When someone shows up promising 500 jobs—even if they might be 200, even if they might not be local, even if you won't know until 2030, even if you're paying for the infrastructure while they get the tax breaks—you take the deal.
Other parishes passed data center moratoriums last year. Different calculation entirely. They've got something to protect.
Richland Parish is trying to build something from nothing. Maybe in 2030 we'll look back and see we got played. Maybe the operational jobs won't materialize. Maybe the energy costs will eat whatever economic benefit we gained. Maybe the construction bubble bursting will leave us worse off than before.
But sitting here in 2026 with seven closed cotton gins and a population that hasn't grown since 1990, saying no meant staying exactly where we are. Saying yes at least gave us a chance at something different. Even if the chance is slim. Even if we're the ones paying for it.
Five jobs used to be a big deal here. We're hoping 500 will be transformational. In four years we'll know if we were right to hope.